
Funeral Planner & Guidebook
A Comprehensive Workbook and Guide to Plan a Funeral After a Loss
The Ultimate Client Care & Referral Asset for Your Business
Provide grieving families with a premium, structural funeral planner guidebook. Increase client retention, protect your brand authority, position your firm as an empathetic leader, and ensure you're the one they go to when it's time to execute their plans.
The Ultimate Client Care and
Referral Asset for Your Business
Provide grieving families with a premium, structural funeral planner guidebook. Increase client retention, protect your brand authority, position your firm as an empathetic leader, and ensure you're the one they go to when it's time to execute their plans.
What Is The Funeral Planner & Guidebook?
This premium, 123 page logistical workbook is a physical asset designed to be gifted by professionals to families navigating an immediate loss, or distributed to clients who want a proactive roadmap to protect their children.
What It Does For Families
It serves as a clear, step-by-step roadmap to plan a funeral, and document estate information. From a checklist for the first 24 hours, through writing a eulogy, this funeral planner will guide your client through their crisis.
How it Drives New Revenue
The book bridges the gap between logistical chaos and your professional services. It prompts families to secure final arrangements, guiding readers directly back to your business to purchase immediate packages, coordinate estate administration, or manage inherited assets.
Why It's a Powerful Referral Engine
When a loss occurs, families fill this out together around the kitchen table. Having your custom-branded logo on the cover positions your business as the trusted anchor during a crisis, putting your name at the center of critical, multigenerational discussions.
Why It's A Lasting Brand Asset
It replaces forgettable promotional marketing with a deeply empathetic, tangible resource. It protects your local reputation and ensures yours is the very first phone number the family calls when it is time to execute their plans.
Why It's a Powerful Referral Engine
When a loss occurs, families fill this out together around the kitchen table. Having your custom-branded logo on the cover positions your business as the trusted anchor during a crisis, putting your name at the center of critical, multigenerational discussions.
Why It's A Lasting Brand Asset
It replaces forgettable promotional marketing with a deeply empathetic, tangible resource. It protects your local reputation and ensures yours is the very first phone number the family calls when it is time to execute their plans.
What It Does For Families
It serves as a clear, step-by-step roadmap to plan a funeral, and document estate information. From a checklist for the first 24 hours, through writing a eulogy, this funeral planner will guide your client through their crisis.
How it Drives New Revenue
The book bridges the gap between logistical chaos and your professional services. It prompts families to secure final arrangements, guiding readers directly back to your business to purchase immediate packages, coordinate estate administration, or manage inherited assets.
Inside the Funeral Planner
Elegantly designed layouts meets highly functional organization
(Click any image to view it larger)
How Firms Use Our Funeral Planner
And How to Maximize It to Impact Your Bottom Line
Law Firms & Financial Institution Strategies
Funeral Homes & Death Care Industry Strategies
Nursing Homes, Senior Living, & Hospice Facility Strategies
How Firms Use
Our Funeral Planner
And How to Maximize It
to Impact Your Bottom Line
Law Firms and Financial
Institution Strategies
Funeral Homes & Death Care
Industry Strategies
Nursing Homes, Senior Living,
& Hospice Facility Strategies
Elevate Your Reputation
From turnkey bundles to custom branded covers
Tier 1
Traditional
No Setup Required
Free Shipping
Standard planner with original cover design (no customization)
Premium soft-touch cover with full-color interior layouts
Fast-shipping bulk bundles ready to distribute quickly
Social Media Deployment Kit
Lead Magnet Workshop Kit
Tier 2
Co-Branded Cover
$199 Setup Fee
Free Shipping
Everything in Tier 1, plus:
Custom exterior branding
Your firm’s logo, business or individual name printed directly on the front cover
Optional addition of contact information to the cover
Optional removal of the feather design from the front cover
We Don't Just Sell Books
We Hand You a Turnkey Community Marketing Program

Hosting a seminar or resident workshop is the single most effective way to secure contracts and build community trust. But designing presentations and writing scripts from scratch takes weeks of frustration.When you order our custom-branded guidebooks, we give you the entire event in a box:
The Complete Presentation
A professionally designed PowerPoint & Keynote deck matching the exact flow of the Guidebook.
The workshop is meant to guide attendees through the process of pre-completing the funeral planner.
Attendees are then instructed to pass the planner along to their heirs or estate executor.
Word-for-Word Presenter Scripts
Gentle, supportive, and emotionally intelligent scripts. No clinical "industry jargon."
Plug-and-Play Marketing Kit
Beautifully designed flyer templates and social media images to fill your room effortlessly.
Frequently Asked Questions

About the Author
Erin Sommer is the founder of Forest City Publishing and a strategic marketing executive with more than 12 years of experience leading marketing and digital operations for an estate planning law firm, financial institutions, and an elite customer experience consulting organization. Throughout her career, she has built systems, streamlined complex processes, and helped people navigate important life decisions through clear communication and thoughtful organization.Her journey to writing this guidebook began 13 years ago when her older brother unexpectedly passed away while attending a conference out of state.As her family struggled to process the shock of losing him, Erin immediately began searching for a funeral planner that could walk them through everything that needed to be done after a death. Instead, she found only funeral pre-planners designed for people planning ahead. There was nothing available to help families who were suddenly faced with making funeral arrangements after an unexpected loss.Determined to help her parents stay organized during an incredibly difficult time, Erin created a binder to keep track of funeral plans, obituary notes, important documents, financial information, and the countless details that quickly become overwhelming after someone dies.Over the next 13 years, she continued creating and improving those binders whenever friends and family experienced the loss of a loved one. Each time, she refined the contents based on real-world experience and the needs of grieving families.Eventually, she realized that if her own family had searched so desperately for a resource like this, many other families were likely searching for the same thing.This guidebook is the result of 13 years of real-world refinement, combined with Erin's professional experience working alongside estate planning attorneys and financial professionals. Her hope is that it provides families with practical guidance, organization, and a sense of direction during one of life's most overwhelming moments.
About Forest City Publishing
At Forest City Publishing, we specialize in high-quality, branded funeral planners designed specifically for law firms, estate planners, and funeral homes. We handle the entire design process, seamlessly incorporating your company logo and brand colors right onto the cover of our flagship planners. Whether you want to provide a custom funeral planner as a VIP client gift or deploy them as high-converting lead magnets, our turnkey wholesale solutions make it effortless to keep your brand in front of clients when they need you most.

Premium Quality

Printed in the USA

Fast Turnaround
Deepen Relationships, Strengthen Your Reputation & Differentiate Your Firm.
Get Our Complimentary, Client-Ready Password Ledger
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✓ White-Label Use
Full permission to print or email directly to your firm's staff and clients. Includes a blank space to add your logo & contact info.
✓ Asset Tracking
Clean grids for account logins, security questions, important document locations, and safe box locations with key codes.
✓ Reduced Overhead
Eliminates the administrative nightmare of missing data during intake. Clients may provide family members with copies as well.
Stop letting missing client account details delay your operations.
Give your families this fillable tracking blueprint to secure vital digital credentials and physical assets before an emergency hits.
By clicking "Download" you are consenting to receive occasional marketing emails from Forest City Publishing. We respect your privacy and will never sell or share your data. You may unsubscribe at any time.
How Firms Use Our Funeral Planner
And How to Maximize the Impact to Your Bottom Line
Law Firms & Financial Institution Strategies
Funeral Homes & Death Care Industry Strategies
Nursing Homes, Senior Living, & Hospice Facility Strategies
How Firms Use
Our Funeral Planner
And How to Maximize the Impact to Your Bottom Line
Law Firms and Financial
Institution Strategies
Funeral Homes & Death Care
Industry Strategies
Nursing Homes, Senior Living,
& Hospice Facility Strategies

Increase client retention.Protect your brand authority.Position your firm as an empathetic leader.
Ensure you're the one they call.
Choose the Option That's Right for You
From Individual Copies to Wholesale, We Have It Covered
Family & Individual Copies
select your preferred retailer below
Wholesale & Custom Branded Options
Choose your tier & order quantity to view pricing
Tier 1
Traditional
No Setup Required
Free Shipping
Standard planner with original cover design (no customization)
Premium soft-touch cover with full-color interior layouts
Fast-shipping bulk bundles ready to distribute quickly
Social Media Deployment Kit
Lead Magnet Workshop Kit
Tier 2
Co-Branded Cover
$199 Setup Fee
Free Shipping
Everything in Tier 1, plus:
Custom exterior branding
Your firm’s logo, business or individual name printed directly on the front cover
Optional addition of contact information to the cover
Optional removal of the feather design from the front cover
Frequently Asked Questions
Contact Forest City Publishing
Text or Call: (440) 253-0905
[email protected]Forest City Publishing
14616 Pearl Rd
Unit #1074
Strongsville, OH 44136
(By Appointment Only)
Schedule a Call
We're available to discuss any questions you may have
Privacy Policy
Effective Date: June 25, 2026Forest City Publishing ("we," "our," or "us"), operator of funeralandestate.com, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or purchase our products.1. Information We Collect
Personal Data: We may collect personally identifiable information, such as your name, shipping address, billing address, email address ([email protected]), and phone number, when you voluntarily purchase a product or sign up for our digital downloads.Financial Data: Financial data related to payments (such as credit card numbers) are processed securely by our third-party payment processors (e.g., Stripe, PayPal). We do not store your financial details on our servers.2. How We Use Your Information
We use the collected information to fulfill orders, process transactions, deliver digital resources, improve website functionality, and communicate updates or promotional offers regarding our guidebooks.3. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers who assist us in operating our website, conducting our business, or serving our users (e.g., shipping fulfillment and email marketing platforms).4. Data Security
We implement standard administrative and technical security measures to safeguard your personal data. However, please note that no electronic transmission over the internet can be guaranteed 100% secure.5. Your Rights
You have the right to access, correct, or request the deletion of your personal data at any time. To exercise these rights, please contact us at the email provided below.6. Contact Us
If you have questions about this Privacy Policy, please contact us at:Email: [email protected]
Terms of Service
Effective Date: June 25, 2026Welcome to funeralandestate.com. By accessing or using our website, purchasing our physical guidebooks, or utilizing our digital downloads, you agree to be bound by these Terms of Service.1. Use of Site and Intellectual Property
All content on this website, including text, graphics, book layouts, planner designs, and digital resources, is the property of Forest City Publishing and is protected by copyright laws. You may not reproduce, redistribute, or resell any physical or digital assets without explicit written consent from the author, Erin Sommer.2. No Legal or Financial Advice
The materials provided in our guidebooks, planners, and website resources are designed strictly for logistical organization and informational purposes. They do not constitute formal legal, financial, or estate-planning advice. For specific legal or financial binding arrangements, users are advised to consult a qualified attorney or financial professional.3. Purchases and Refunds
By placing an order, you agree to provide current, complete, and accurate purchase and account information. We reserve the right to refuse or cancel orders at our sole discretion. Due to the immediate delivery nature of digital products and custom physical items, refund policies are handled on a case-by-case basis through our customer support team.4. Limitation of Liability
Forest City Publishing and its representatives shall not be liable for any direct, indirect, incidental, or consequential damages resulting from the use or inability to use our products, or for any administrative omissions made by users during their personal estate management.5. Governing Law
These Terms of Service shall be governed by and construed in accordance with the laws of the State of Ohio, United States, without regard to its conflict of law provisions.6. Contact Information
For inquiries regarding these terms, please contact:Email: [email protected]
























